Full time
Colchester Essex
Posted 1 month ago

Subscriptions Marketing Manager who possess a proven track record within a loyalty programme environment required for our Colchester based client. As the Subscriptions Marketing Manager, you will be leading the creation of a loyalty and retention programme and working alongside the memberships team to extend the customer lifetime value. Ultimately as the companies Subscriptions Marketing Manager you will be responsible for the growth of retention rates across the subscription/membership businesses.

The Role

  • Develop and oversee a robust test programme for retention and loyalty and ensure plans are regularly reviewed in light of new analytics/insight
  • Establish key merchant partners for the loyalty programme
  • Understand the reasons behind customer churn, and create interventions to improve churn rates
  • Manage and oversee budgeting and planning for retention and customer service P&L
  • Work with the memberships team to create a detailed understanding of monthly performance and future forecast
  • Develop an engagement programme that delivers improved retention and ensures clear KPIs are in place
  • Manage the customer service campaigns – ultimately focusing on loyalty and retention of customers
  • Manage direct marketing activities to drive effective customer lifecycle management using the most relevant communication channels
  • Assess the effectiveness of email marketing and make recommendations for testing and increasing responses via this channel, working to agreed targets. Ensure regular email campaigns are set up and sent. 
  • Paid Advertising – Managing pay per click campaigns including developing campaigns, copywriting, testing landing pages, keyword research, remarketing and analysing ROI
  • Implement best practice campaigns for using a variety of methods to generate more revenue and increase loyalty retention and profit

The Person

  • Experience in data marketing CRM, including e-mail marketing across customer retention/re-engagement.
  • Must possess a proven track record within a loyalty programme environment
  • Outstanding project management skills
  • Use of CRM software to record customer details and contacts, reporting these back in a way the business can use to improve its actions
  • Ability to work in a target-based environment and motivated to hit and exceed churn targets
  • Ideally possess a strong background working in commercial, fast pace environments

Benefits to you

  • Competitive Salary
  • Up to 25 days annual leave per year (starting at 20 days and incrementally increasing after three years’ and five years’ service)
  • Strong, very well-established company to be a part of
  • Opportunity to work with some very well-known brands
  • Annual staff events

To apply please send your cv to info@a-teamrecruitment.com

If you have not heard back from us within 10 days your application has unsuccessful.

Job Features

Job CategoryMarketing

Apply Online

A valid email address is required.